The brief for this launch was to create a grid of photos that felt coherent but focused on a different group of products for each row. These images represent the entire collection as well as the entire range of foundation shades. These were posted on Sephora’s instagram channel on the day of launch.
Photography: Heesoo Kim
Sephoria is an interactive, immersive beauty event that invites brands, influencers, founders, and clients to come together in a beauty wonderland. I managed the art direction and concepting for both the event look and feel as well as the collateral and swag items. Creative direction by Sasimon Boonyavatana and design help from Nicola Lyon and Marjorie Lacombe-Jelinek. Illustrations by Jade Purple Brown.
Creative for the launch of the Sephora Credit Card in 2018. The goal was to create a luxe-looking physical card and accompanying assets that felt sophisticated and sephora-branded. Assets were created by the agency Sarancko, under my art direction and management. Creative direction by Shawn Park.
Art Direction and styling for Sephora's social channels.
Photographers: Samantha Matarese, Marissa Rocke, and Laura Ochoa
Art direction for a shoot highlighting the mood and personality of four fragrances. Each scene was inspired by a user's review, gathered from Sephora.com and integrated into the scenes themselves.
Photography by Heesoo Kim, styling by Nissa Quanstrom.
Cosmetic styling at Sephora
Art direction, styling, and design for the launch of Colourpop at Sephora, which included the creation of assets across site, mobile, social, and email. Photography by Marissa Rocke.
Created a set of typographic guidelines for Ann Taylor's Summer 2015 site update.
Various Ipad Signage created for use in-store to highlight certain products and editorialize the retail experience.
The brand creative team was responsible for identifying and executing ways to inject the feeling of "Saturday" in the retail environment.
Concept, design, and execution of all new store opening campaigns. These typically included environmental and digital advertising, print collateral, street teams, giveaways, and partnerships.
Art direction for the Spring 2015 collection trailer. In collaboration with artist Trey Wright
Various e-mail marketing
Concept and design for various home, accessory, and tech products.
From Top: OOTD Pouch, Holiday Coasters, Iphone Cases, Saturday Is Pouches, Fans, Monogram Mugs, Initial Notebooks.
Kate Spade & Company's Corporate Social Responsibility initiative partnered with artisans in Masoro, Rwanda to create handmade goods for the family of brands.
Art direction for photography and site, which were updated seasonally.
The brand creative team managed content and visual production for the brand's Instagram presence.
A poster showcasing 99 objects from the Museum of Modern Art's Design Collection created for the Behance 99u conference.
March 2013
Exhibition design and art direction for an exhibition detailing the cultural history of Hava Nagila. Content was mounted or laser-etched into carpet squares, and different versions of the song played from parabolic speakers.
Completed at MTWTF in collaboration with Situ Studio for the Museum of Jewish Heritage, August 2012
A digital textbook created for Experiments in Motion, a research initiative that partnered Columbia University's Graduate School of Architecture, Planning and Preservation with Audi of America to develop and test new paradigms in the relationship between motion, mobility and design.
Art Direction and design completed at MTWTF, June 2012.
