A selection of shots from the Sephora Instagram channel, which I have overseen and contributed to as part of the digital creative team since 2015.
All images art directed and styled by me.
Photography by Laura Ochoa, Marissa Rocke, and Samantha Berg.
Created a set of typographic guidelines for Ann Taylor's Summer 2015 site update.
Various Ipad Signage created for use in-store to highlight certain products and editorialize the retail experience.
The brand creative team was responsible for identifying and executing ways to inject the feeling of "Saturday" in the retail environment.
Concept, design, and execution of all new store opening campaigns. These typically included environmental and digital advertising, print collateral, street teams, giveaways, and partnerships.
Art direction for the Spring 2015 collection trailer. In collaboration with artist Trey Wright
Various e-mail marketing
Concept and design for various home, accessory, and tech products.
From Top: OOTD Pouch, Holiday Coasters, Iphone Cases, Saturday Is Pouches, Fans, Monogram Mugs, Initial Notebooks.
Kate Spade & Company's Corporate Social Responsibility initiative partnered with artisans in Masoro, Rwanda to create handmade goods for the family of brands.
Art direction for photography and site, which were updated seasonally.
The brand creative team managed content and visual production for the brand's Instagram presence.
A poster showcasing 99 objects from the Museum of Modern Art's Design Collection created for the Behance 99u conference.
Exhibition design and art direction for an exhibition detailing the cultural history of Hava Nagila. Content was mounted or laser-etched into carpet squares, and different versions of the song played from parabolic speakers.
Completed at MTWTF in collaboration with Situ Studio for the Museum of Jewish Heritage, August 2012
A digital textbook created for Experiments in Motion, a research initiative that partnered Columbia University's Graduate School of Architecture, Planning and Preservation with Audi of America to develop and test new paradigms in the relationship between motion, mobility and design.
Art Direction and design completed at MTWTF, June 2012.
A pop-up exhibition at Housing Works’ annual fundraiser that exposed viewers to more of the organization's history of advocating for and housing homeless AIDS victims.
Design of postcards, timeline, and installation completed at MTWTF in April 2012
Catalog designed in collaboration with Kristian Bjornard for Green Acres: Artists Farming Fields, Greenhouses, and Abandoned Lots, an exhibition at the Cincinnati Contemporary Art Center.
A team of designers worked with Real Food Farm, an urban farm in Baltimore, Maryland, to update and develop their identity. This year-long partnership included the design and build of a mobile farmer's market, an expanded graphic identity, signage, marketing, and educational materials.
Completed at the Center for Design Practice, an honors design program at Maryland Institute College of Art, 2011.
Over the course of a year, a team of artists and designers worked to develop an exhibition exploring the history of segregation in Baltimore, Maryland.
Curation, exhibition design, and design of associated print materials were completed collaboratively as part of Exhibition Development Seminar, an honors program at Maryland Institute College of Art, 2011.
Senior thesis project at Maryland Institute College of Art exploring a different aesthetic for self-help. The presentation included three sets of books and a recorded guided meditation that all drew inspiration from Joseph Campbell's Hero's Journey and Waterslides.
All content for the books and meditation was self-authored.